CITY BUSINESSES JOIN FORCES FOR SUPERHERO OPENING WEEKEND OF AVENGERS
To celebrate Edinburgh’s role in the most hotly anticipated film of the year, Avengers: Infinity War, businesses around the city are flexing their superpowers to get people assembling in the capital for the film opening.
This weekend (Friday 27 to Sunday 29 April), Scotland’s capital will see over forty businesses join forces to celebrate the movie release and transform Edinburgh into the City of Superheroes. Marvel fans can revel in a programme of events, discounts and special offers that will see your superhero squad enjoy everything from exclusive walking tours of the filming locations and special themed menus to spotting caped crusaders at every corner and even free travel for little superheroes in costume on Lothian Buses.
The super celebration is being led by Film Edinburgh, the organisation that facilitates film productions in the city, which sits within Marketing Edinburgh. Rosie Ellison, Head of Film Edinburgh, said:
“It’s been a year since Edinburgh’s streets were buzzing with A-list stars and Hollywood crew for the biggest production in the city to date, and we’re so excited for the film to finally hit the big screen.
“In celebration of the capital’s heroic role in the film, we’re transforming Edinburgh into the City of Superheroes this weekend. Across the city, businesses will be putting their own twist on the superhero franchise with everything from themed cocktails to caped mannequins and Marvel-ous lunch offers.
“Given that Edinburgh was the only location used during filming, we’re encouraging fans to come to the City of Superheroes to get the ultimate superhero experience. The weekend will be a great way to keep the excitement of the movie alive, even after you step out of the cinema screen.”
John Donnelly, Head of Marketing Edinburgh, said: “The City of Superheroes weekend is our way of celebrating Edinburgh’s role in the film and is another example of local businesses joining forces to create marvelling experiences for residents and visitors.
“The blockbuster third instalment of the Avengers franchise was filmed in Edinburgh for seven weeks in the Spring of 2017, and we’re honoured to be the only location outside of the Hollywood studio. The production saw the city’s historic Old Town transform with shop fronts altered and set props, including bus shelters and street lights, take position. We had over 400 crew members working on the shoot through the night with local businesses, residents and the council working collaboratively to make it happen.”
Joe Russo, Director of Avengers: Infinity War commented on his experience filming in Edinburgh during a special screening he held for local fans in Edinburgh earlier this month. He said: “I love this city, I've spent a lot of time here, it's beautiful.
“I'm surprised it hasn't been on film more, shocked frankly, because it's one of the most beautiful cities in the world and at night it can take on a gothic feel. And we had a sequence we wanted with heightened tension and it was a perfect place to shoot that scene.”
Full details of what you can get up to during the City of Superheroes weekend can be found online at www.edinburgh.org/cityofsuperheroes. A location map that will help fans navigate their way around the city can be downloaded for free on the website.
Keep up-to-date with the City of Superheroes on social with the hashtag #CityofSuperheroes.
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