Research Shows Scots Eat All the Pies
Aldi Supplier Brownings The Bakers Reveals Recipe for Success ahead of its 10th appearance at The Royal Highland Show.
Article Source: Aldi
Last Updated: 24 June 2022 13:41
In the week that Scotland emerged as the pie eating capital of Britain, with as many as 12% of Scots admitting to eating at least two pies each week,* one of the country’s top producers is revealing the secrets of its success.
Founded in 1945, Aldi’s long-term supplier, Brownings The Bakers has been making the humble pie for generations. Today, it produces over 100,000 pies each week in order to keep up demand from hungry Scots.
The Ayrshire based baker, which cites Aldi Scotland as its largest stockist, is preparing for its 10th appearance at the Royal Highland Show, where it will showcase four different types of pies, and an assortment of other baked goods, at the Aldi Scotland marquee.
As one of the country’s most popular producers, Brownings The Bakers knows exactly what is takes to make a good pie, and believes its success lies in the quality of ingredients used for the pastry and the filling. Sourcing only the best flour, meat and vegetables, Brownings The Bakers places a huge emphasis on attention to detail going through multiple different recipes to get the perfect texture and taste.
John Gall, MD of Brownings The Bakers said: “I can quite believe that Scots eat more pies than anywhere else in Britain. Over the past two decades, the demand for our products has continued to rise, and we’ve had to expand our premises and staffing just to keep up.
“The perfect pie should have a delicate but slightly crunchy puff pastry, with a succulent filling, which can be either meat, vegetables or even macaroni. What’s not to like? It’s entirely understandable that the humble pie has been a Scottish staple for generations.”
Available across Aldi Scotland’s 102 stores at everyday amazing prices, its line up for The Royal Show includes The Famous Kilmarnock Pie (£1.59, 150g), Specially Selected Steak and Ale Pie (£2.19, 250g); Specially Selected Chicken, Leek & Ham Pie with Arran Mustard (£2.19, 250g) and Specially Selected Three Cheese Macaroni Pie (£1.69, 250g); as well as Authentic Scottish Plain Scones (£0.85, 4 pack); Authentic Scottish Pancakes (£0.79, 4 pack); and Authentic Scottish Potato Scones (£0.89, 6 pack).
John Gall continued: “This is our 10th year at The Royal Highland Show. It is a very important event in our calendar, where we get to share our recipes with thousands of food lovers. The sampling opportunities are fantastic, and we always see an uptake in sales following the event.
“To be a part of Aldi Scotland’s showcase of suppliers continues to be a huge honour. The supermarket has been instrumental in our success in the past few years, and their continued support of Scottish suppliers is commendable.”
Brownings will join 21 other Scottish suppliers at Aldi Scotland’s marquee this summer, where the value supermarket will showcase its biggest presence to date at The Royal Highland Show. Returning to Ingliston, Edinburgh on 23 June after a two-year hiatus, the event will celebrate its 200th anniversary.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The Royal Highland Show is a huge event in the Aldi Scotland calendar and one that we have really missed over the past couple of years. Everyone is looking forward to returning this year and celebrating the very best produce that Scotland has to offer.
“At Aldi Scotland, we are incredibly proud of the strong relationships we have developed with our Scottish suppliers over the years which allow us to consistently provide exceptionally high-quality products at everyday low prices.
“Brownings The Bakers is one of our great success stories, and with the quality of their products it’s no wonder Scots continue to rush back to shelves to pick up more.
“The Royal Highland Show is a great opportunity to sample new products or enjoy classic favourites. I am sure visitors will enjoy the chance to sample the best of Scotland’s larder.”
Brownings The Bakers have a range of baked goods available across Aldi Scotland’s 102 stores. You can find your nearest Aldi here
Image: John Gall, Brownings The Bakers
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