Scottish curling world champions launch Scotch whisky liqueur campaign
Scotland’s world champion curling stars have returned home from Canada to launch a new nationwide campaign with the country’s only Scotch malt whisky cream liqueur brand, Magnum.
Article Source: Magnum
Last Updated: 30 May 2023 13:49
Since winning the World Championships in April, ‘Team Mouat’ has already been snapped up by Magnum as the official faces of the brand for 2023.
Led by Edinburgh-born skipper, Bruce Mouat, the team of four men from Edinburgh, Stranraer and Dumfries, were crowned world curling champions in Ottawa earlier this year after defeating their Canadian hosts. Team Mouat also took home the silver medal at the 2022 Olympics in Beijing.
The team is now raising a glass to its continued success having scored a new UK-wide deal with Magnum, which will include a roadshow of promotional activities, special guest appearances, curling tutorials and tasting events across the country.
Magnum, which is crafted and bottled in Edinburgh, will also be sponsoring Team Mouat’s official match kit this year, which they’ll be proudly wearing at the Euro Super Series in Stirling, World Curling Tour, Baden Masters in Switzerland, and European Championships. Later this year, Team Mouat will be competing at curling tournaments across Canada, including Alberta, Ontario, Nova Scotia and Saskatchewan.
Commenting on the new partnership with Magnum, Team Mouat Skipper, Bruce Mouat, said:
“We’re really excited to be hitting the road with Magnum as part of its new nationwide campaign for 2023. Magnum is an Edinburgh-based Scottish brand, but one of its biggest export markets is Canada, so it’s the perfect fit for us.
“As well as promoting Magnum, we’ll be helping to raise the profile of curling across the country and encouraging people to give it a go for themselves.
“We travel to Canada for four or five months of the year, so we get to share the love for our sport, and we get to promote Scotland’s only Scotch cream liqueur brand. Lots of people come up to us and tell us how much they love the drink. We love to hear from the fans of curling, as well as the fans of Magnum.”
Magnum’s provenance and credentials allowed the brand to gain market momentum and secure its position as the only scotch malt whisky cream liqueur available in Canada in under a year.
Since its launch in Canada in 2018, Magnum has quickly established itself in over 350 outlets across the country, including the provinces of Ontario, Quebec, British Columbia and Alberta.
Ontario is one of the world’s largest cream liqueur markets and has a significant Scots influence, with around 18 per cent of Ontarians claiming Scots heritage.
Magnum is a fusion of single malt Scotch whisky and cream. Its superior ingredients and contemporary design set it apart from traditional liqueurs. It is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum temperature, without the need for ice.
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manages the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan.
Lee Schofield, Director for Magnum, said:
“Team Mouat is an amazing group of guys, who really embody the spirit of our nation. As Scotland’s curling world champions, we think they’re the perfect ambassadors to represent the Magnum brand and curling across Scotland, the rest of the UK and globally.
“We recognised that Scotland and Canada share a passion for curling, single malt Scotch whisky and cream liqueurs, as well as Canadian-Scots heritage, so we jumped at the chance to bring these two great nations closer together.”
For more information about Magnum, visit www.magnumliqueur.com
Sponsored Links
Latest Edinburgh News
Celebrate Christmas at Marine North Berwick
With the countdown to Christmas officially on, Marine North Berwick are pleased to share these festive offerings.
READ MORE
Imaginate announces two new Scottish commissions for its 2025 Childrens Festival
Imaginate has announced it has commissioned two new shows which will open at the Edinburgh International Children’s Festival in May 2025.
READ MORE
Experience a World of Winter Wonder at Dynamic Earth!
This December, Dynamic Earth invites families to step into a world of winter wonder, and to experience the magic of the holidays like never before.
READ MORE
Spread joy this season by donating decorations and messages of hope
The Leith Collective launches annual Christmas tree exchange with an extra personal touch this year.
READ MORE
Royal Ballet First Soloist Nicol Edmonds debuts with Scottish Ballet this winter
Royal Ballet First Soloist Nicol Edmonds will perform with the Scottish Ballet for a limited run of shows this winter as The Prince in The Nutcracker.
READ MORE
Scottish stars Skerryvore launch biggest show to date for 20th anniversary
Legendary Scottish band Skerryvore have today unveiled plans to stage a special one-off concert – their biggest to date – to mark their 20th anniversary.
READ MORE
Scottish pubs to help tackle loneliness this Christmas
17 pubs across Scotland are calling on their customers to help spread a little Christmas cheer by writing cards to people facing loneliness and isolation this Christmas.
READ MORE
Forth Awards honours local heroes alongside celebrity names
The Forth Awards, presented by OT, have once again crowned the very best of Edinburgh and the East - with local heroes celebrated alongside huge names from the entertainment world.
READ MORE
By popular demand, the Fat Hippo festive menu is back, featuring their epic limited edition Christmas burgers!
Forget those seasonal bakes…this year, it's all about Fat Hippo's Christmas burgers! With both meat and vegan options, it looks like everyone's made the nice list!
READ MORE
Miraphora Mina and Eduardo Lima bring House of MinaLima to Edinburgh
The gallery-shop will open with the launch of the new MinaLima Classics product range, the Harry Potter Yule Ball collection and the recent The Phantom of the Opera limited-edition art prints.
READ MORE
Music lovers have a lot to look forward to at Vue venues across Scotland
Music lovers have a lot to look forward to at Vue venues in Scotland – including a very special Andrea Bocelli screening this weekend.
READ MORE
Edinburgh International Festival announces first details of 2025 Theme and Programme
Edinburgh International Festival today unveils the first details of the 2025 Festival, the third from Festival Director Nicola Benedetti, taking place 1–24 August 2025.
READ MORE
Wedgwood the Restaurant announces the return of Christmas Day boxes
Edinburgh’s award-winning Wedgwood the Restaurant has announced the return of its sell-out Christmas Day boxes.
READ MORE
Bingo All The Way at The O2 Academy Edinburgh
The Christmas countdown is now truly on as Bongo’s Bingo celebrates Christmas in Edinburgh including a Hogmanay special for New Year’s Eve.
READ MORE
Return of Edinburghs Hogmanay New Years Day events programme
Edinburgh’s Hogmanay has today announced a packed programme of free events to start 2025, as the much-loved First Footin’ and Sprogmanay events return on New Year's Day!
READ MORE
Cineworld Edinburgh Celebrates 25 Years
Cineworld, the UK’s leading cinema chain, will host an exciting day of celebrations on Saturday 23rd November at Fountain Park Cinema in Edinburgh to mark the cinema’s milestone 25th birthday.
READ MORE
Gavin & Stacey star kickstarts initiative to support the elderly this Christmas
Supermarket teams up with national treasure Larry Lamb to reimagine its in-store cafes as 'Chatty Cafés' and help spark conversations this Christmas.
READ MORE
A packed three months of Winter events ahead at National Galleries of Scotland
National Galleries of Scotland is lighting up the dark winter nights with a packed three months of events across the National, Modern and Portrait galleries in Edinburgh.
READ MORE
Lost Shore Surf Resort Makes Waves with Grand Opening in Scotland
Scotland’s first inland surf resort, Lost Shore Surf Resort, officially opened with an exciting ribbon-cutting ceremony at its £60m site in Ratho, near Edinburgh
READ MORE
Local MP applauds performing arts institution
A West Lothian higher education institution has been praised by the local MP for its commitment to supporting the next generation of performers.
READ MORE
Tickets On Sale Now For Dear Evan Hansen at the Edinburgh Playhouse
ATG Productions announce The brand-new Nottingham Playhouse production of the Olivier, Tony and Grammy award-winning Best Musical DEAR EVAN HANSEN comes to Edinburgh Playhouse in July.
READ MORE
Celebrate the festive season with the Mowgli Edinburgh Christmas Feasting Menu
Enjoy authentic Indian street food perfect for sharing this festive season at Mowgli Edinburgh!
READ MORE
Celebrate Hope: Book Week Scotland 2024 Ignites Inspiration across Scotland
Scotland's national celebration of books, Book Week Scotland 2024, returns from 18-24 November to uplift the country with its theme of Hope.
READ MORE
BrewDog has hidden 60 Advent Calendars across its bars for craft beer lovers to find
BrewDog is relaunching its Treasure Hunt campaign in time for Christmas with 60 of its iconic Advent Calendars will be hidden across 20 selected BrewDog bars in the UK.
READ MORE
Imagine Theatre announces exciting new season of pantomimes across Scotland
Imagine Theatre proudly present a thrilling lineup of magical family pantos jam packed with laughter, music, song and dance featuring some of Scotland's favourite stars!
READ MORE
CBeebies announce Beauty And The Beast for their 2024 Christmas Panto
Modern Films Family in partnership with CBeebies are excited to announce that this year's CBeebies Panto is Beauty and the Beast and that it will be in cinemas during November and December.
READ MORE
POP24 lands at Dynamic Earth
POP24 and Dynamic Earth offer schools a one-of-a-kind opportunity to learn from environmental scientists, space experts, and conservationists.
READ MORE
Garden Centre unveils festive dining for the whole family
From enjoying a jolly time at Santa's Breakfast to indulging in a delicious Festive Afternoon Tea or enjoying some seasonal drinks and cakes, customers at Dobbies are in for a treat.
READ MORE
Miss Saigon to return to the Edinburgh Playhouse in October 2025
This epic production will play the Edinburgh Playhouse from Tuesday 28 October to Saturday 1st November 2025. This year marks 35 years since MISS SAIGON made its West End premiere.
READ MORE
ASICS Running Moves Your Mind City Tour comes to Edinburgh
On Saturday 9th November, the ASICS Running Moves Your Mind City Tour is coming to Edinburgh, inviting runners to take part in one of three 5km silent disco group runs.
READ MORESponsored Links
Sponsored Links