Gumball 3000 and Hard Rock Rally Partnership launches at Hard Rock Cafe Edinburgh

In its 24th year in Europe, the exclusive Gumball 3000 menu launches this weekend at Hard Rock Edinburgh, seconds from the starting line in George Street!

Article Source: Hard Rock Cafe Edinburgh
Last Updated: 9 June 2023 14:11

THE GLOBAL SUPERCAR RALLY GUMBALL 3000 HAS TEAMED UP WITH HARD ROCK INTERNATIONAL AS ITS OFFICIAL HOTEL, CASINO, AND CAFE PARTNER.

This weekend in George Street marks the start of the Annual Gumball 3000 Rally in Europe which will see supercar fanatics drive from Edinburgh to Montenegro across 6 days. The automotive lifestyle brand and entertainment group, whose flagship event raises money for the Gumball 3000 Foundation to support youth projects in low-income communities, will line up more than 100 vehicles in the spectacular entry grid, from custom classics to futuristic hypercars.

Having entered into a three-year multi-million-dollar partnership to become Gumball 3000’s Official Hotel, Casino and Cafe partner worldwide, Hard Rock is celebrating by bringing a limited-time-only Gumball 3000 menu to participating Hard Rock Cafe locations in Edinburgh, London, Amsterdam and Venice for the duration of the rally. As the starting point for the journey, Hard Rock Cafe Edinburgh will launch the offering on Friday 9th June, that includes Sweet & Spicy Fried Chicken Sliders, Stacked BBQ Plant Burger, and a Gumball Fizz Signature Cocktail. Petrolheads and cocktail-lovers alike can visit Hard Rock Cafe Edinburgh to be at the centre of the action and secure a front row seat for celeb-spotting in the starting grid.

Hard Rock will be sure to bring their signature sound to Gumball 3000 over the 3-year partnership, from taking Team Hard Rock cars with superstar drivers along to the rally – that can be seen in Edinburgh this Sunday - to limited edition retail collaborations which will be available to purchase in the George Street Cafe. Gumball 3000 and Hard Rock will also work together to enhance Hard Rock’s partnership with Formula 1’s Oracle Red Bull Racing Team, co-hosting Formula 1 watch parties such as those happening in Glasgow next month.

Anibal Fernandez, Senior Vice President of Cafe Division for Hard Rock International, said: “It is an honour to join Gumball 3000 as the Official Hotel, Casino and Cafe partner for the next three years. As two leaders in world-class entertainment, this is an iconic partnership for us to continue offering the most innovative and unprecedented experiences for fans everywhere.”

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