Charity Super.Mkt officially opens at St James Quarter, Edinburgh
Charity Super.Mkt is back with a new pop-up store at St James Quarter, Edinburgh, following its phenomenal sales success in London, Bristol and Reading.
Article Source: St James Quarter
Last Updated: 17 August 2023 11:05
Charity Super.Mkt officially opens its’ doors at St James Quarter, Edinburgh
● 80,000 second-hand items sold in the first few months of Charity Super.Mkt, saving 22.8 tonnes of clothing and shoes from going into landfill, saving over 200 tonnes of Co2 and 36,000 cubic metres of water
● Over £800,0000 raised for U.K charities
August 2023 – Charity Super.Mkt is back with a new pop-up store at St James Quarter, Edinburgh, following its phenomenal sales success in London, Bristol and Reading, which raised over £800,000 for U.K charities and reinvented charity shopping.
The ‘department store for second-hand style’ made headlines and put second-hand shopping on the national agenda. Now, founders Wayne Hemingway and Maria Chenoweth want to replicate this success with a pop-up in Edinburgh for the duration of Edinburgh Festival and into September.
Charities: greater bottom line
This novel and innovative business model enables the charities to collaborate for the first time and attract and engage new customers in a fun shopping environment with DJs on the weekend. Thus far Charity Super.Mkt’s results include:
• Shelter will be able to pay for an additional 2,000 webchat housing advice calls.
• Money raised by Cancer Research will fund 192 more days of Cancer Nurses.
• TRAID will use its proceeds to support a new project providing schooling for the children of waste pickers at Dhaka’s Matuail landfill site.
• Local charities have generated an average selling price 21% higher than its high street shops, enabling more money going to provide residential care for the elderly.
• Hospices have been able to fund an associate community nurses to deliver care to a patient in their own home 600 times.
Targeting Edinburgh's eco-minds:
According to TRAID’s YouGov survey, 65% of us now wear something second-hand, with 80% of secondhand purchases being made through charity shops. This renaissance in pre-loved shopping has been spearheaded by Gen Z and Millenials, who are more conscious of the impact their spending has on the planet and are attuned to using platforms such as Depop and eBay to buy and sell second-hand clothes to create unique looks. Charity Super.Mkt has hit this audience on Tik Tok, with our first tagged Tik Tok going viral before doors even opened at Brent Cross.
As such, Edinburgh’s significant student population make it the perfect location for a Charity Super.Mkt pop-up and an opportunity to provide a destination for the city’s burgeoning ethically conscious shoppers to contribute to the ‘green circular economy’ and support the environmental benefits that second-hand shopping brings.
Wayne Hemingway said: “Charity Super.Mkt surpassed and is surpassing all expectations in London, Bristol and in our soft opening at St James Quarter in the past few days we have proved that the concept is equally successful in Edinburgh. To be given the chance to be in this city during one of the world’s best-known festivals is exciting. We are here till 17th September so don't miss your chance!”
Maria Chenoweth, CEO of TRAID, commented: “My career and ambition has always been to promote second-hand fashion as the most fun and impactful way to dress ourselves. The creation of Charity Super.Mkt has brought charity retailers into mainstream retail, gaining locations that would have otherwise been inaccessible. Charity Super.Mkt gives charities the opportunity to raise more funds, and that means more nursing time in hospices, more support for animals, more research into cancer and in TRAID’s case, more support for the people who make our clothes. The success of our first pop-ups over the past exciting months has shown overwhelming support for the concept and for charity retail, and we’re excited to take Charity Super.Mkt outside of London to its new home at the Oracle in Reading.”
To officially welcome Charity Super.Mkt to Edinburgh, St James Quarter is hosting a celebration of all thing's charity fashion, next Thursday, 24th August from 6-8pm. Guests can discover a curated line-up of pre-loved clothes and accessories while enjoying live sets from talented local DJs. The event is open to all and anyone who visits is encouraged to donate any quality garments they no longer wear.
Susan Hewlett, Brand and Marketing Director, St James Quarter said: “Collaborating with Charity Super.Mkt to not only raise much needed funding for these amazing charities but also to promote fashion circularity; supports both our CSR and ESG ambitions.
“Each year millions of tonnes of clothes are produced, worn, and thrown away. Having Charity Super.Mkt in the Galleria, will we hope, encourage everyone shopping for the fantastic new season trends to donate clothes or accessories they no longer love. This not only helps minimise waste but more importantly money raised from the donations will support these wonderful charities to carry out their inspiring work. It’s a win win!"
The initial four contributing charities are Shelter Scotland, TRAID, Four Square and Children’s Hospices Across Scotland.
The new pop-up will be staffed partially by volunteers.
Charity Super.Mkt is open until Sunday, 17th September
Customers are encouraged to donate a pre-loved item in-store.
For more information visit:
www.charitysupermkt.com
https://stjamesquarter.com/event/charity-supermkt
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