Article Source: Innis & Gunn
Last Updated: 20 August 2024 12:57
‘It’s like Christmas!’: Edinburgh Fringe festival-goer scoops ‘Golden Ticket’, free beer for a year, and bottomless steak frites - for ordering the millionth pint of Innis & Gunn beer during The Fringe
• Alexander Mezger ‘thought it was a joke’ when he was handed the bumper prize on Monday.
• Rapido Mariachi - Scotland’s premier mariachi band - surprised Alexander as he ordered a pint of Lager Beer at the Innis & Gunn Mound takeover.
• Alexande Mezger’s Golden Ticket got him tickets to the Edinburgh Royal Tattoo, plus a night of shows at The Fringe, and well as a year’s supply of beer.
• Surpassing one million pints poured in August marks a stonking month for Innis & Gunn who’ve seen a 22% month-on-month growth from July already.
• It comes after Innis & Gunn’s ‘Lager Beer’ won two ‘Gold’ awards at the World Beer Award - beating off rivals such as Tennent’s.
AN EDINBURGH Festival Fringe punter “thought it was a joke” after winning a coveted ‘Golden Ticket’, free beer for a year, Tattoo tickets and bottomless steak frites - all for ordering a pint of Innis & Gunn beer on The Mound.
Confetti cannons and a Mexican mariachi band erupted on Monday afternoon as Alexander ordered the millionth pint of Innis & Gunn beer sold this month during The Fringe.
Hilarious footage of the surprise shows Rapido Mariachi - Scotland’s leading mariachi band - popping up at Innis & Gunn’s month-long takeover on The Mound, sending Alexander Mezger, 51, from Germany into a frenzy with their impromptu rendition of the classic, “La Bamba”.
The Innis & Gunn team quickly debriefed Alexander on his amazing scoop which included an Edinburgh Festival Fringe, ‘Golden Ticket’ - entitling Alexander, his wife Bettina, and daughter, Anne to tickets for Monday night’s Tattoo.
Not only that but beer was on the house for fortuitous Alexander as they were also handed a voucher for bottomless steak frites at the Innis & Gunn taproom in Scotland’s capital. On top of all of the frites, Edinburgh Fringe ‘chipped-in’ with show vouchers.
Alexander said: “We’ve been here since yesterday, and we’re flying home again tomorrow so I can’t believe the luck that I’ve had to get the millionth pint.”
He added: “I never win anything. It’s such a great moment, I’m still not sure what happened!”?
Surpassing the millionth pint this festival at The Mound marks what’s been a stonking month so far for Innis & Gunn. The popularity of their offerings, from ‘The Original’ to their whisky cask bottles and IPAs, during August has already helped the brand’s 22% growth when compared to July.
Founder, Dougal Sharp, hailed the first fortnight of August as being ‘like Christmas’.
He said: "People come to The Fringe for a cultural extravaganza so we wanted to give our winner the ultimate experience. Our lager has been crowned the best in Scotland and it shows, as we’ve served over one million pints in just the first few weeks of August. A huge congratulations to Alexander and what better way to celebrate the big win than with the amazing Rapido Mariachi and Innis & Gunn Lager.
“This has been an incredible month so far for Innis & Gunn, and we’re only just over halfway through - it’s like Christmas. We look forward to welcoming thousands more Fringe-goers in the coming weeks.”
Innis & Gunn’s ‘Lager Beer’ recently winning gold in the "Olympics of beer”, could also have pulled in punters to The Mound - helping reach that impressive one million pint mark.
Taking home two top gongs at the World Beer Awards finals, Innis & Gunn Lager scooped gold in both the Country and Taste Categories. It is the only Scots beer producer to scoop gold in the whole competition, also beating big names from around the world, including Estrella Damm, Madri, Stella, and Becks.
In addition,‘The Original’ cask-matured golden beer placed ‘Silver’ in the Taste category.
On the wins, Dougal said: "This is a very proud moment for our team but this recognition only confirms what we’ve always known; our lager is the best in Scotland, and it can compete with any in the world. Everyone who tries our beer is a convert. And more and more people are trying our beer every day, so the potential is huge. I hope that drinkers feel a sense of pride that something homegrown in Scotland can win against the most well known Premium Lagers in the world."
Innis & Gunn’s month-long takeover at the Mound is well underway as part of this year’s Edinburgh Fringe Festival. As the festival’s official beer partner, they are inviting visitors to the Mound to get a real taste of Scotland. A brilliant line-up of local food and drink vendors, including Wanderers Kneaded Pizza, Mimi’s Bakehouse, Frank’s Backyard BBQ and Edinburgh Gin. Live music and performances have been entertaining punters on the Mound with Scottish trad music supergroup, Manran, kicking off an amazing programme of events with Fly Open Air DJ sets and speakeasy jazz sessions also on the bill.
The Scottish Album of the Year (SAY) Award, today reveals the 20 outstanding Scottish albums on 2024's Longlist.
READ MOREUnsigned Edinburgh indie rock band wrest have sold out the legendary Barrowland Ballroom in Glasgow - without industry support, a manager or label backing.
READ MOREAs part of the Edinburgh 900 celebrations, Edinburgh Leisure, the largest sports and leisure facilities provider across the city will be launching a new pop-up exhibition on Monday 30 September.
READ MOREBBC Scotland's topical TV programme Debate Night returns later this month and they are searching for people to be part of the big studio audience.
READ MORECelebrate spooky season at the Royal Zoological Society of Scotland’s (RZSS) Edinburgh Zoo with a range of family-friendly and adult-only events.
READ MOREThe recently launched Scottish Live Music Awards (SLMA), in association with GO Radio, has seen an overwhelming response, receiving over 3000 nominations in just the first 2 days.
READ MORESotto, a neighbourhood Enoteca and Trattoria, will open in Edinburgh’s Stockbridge on Friday 4th October.
READ MOREProducers ROYO and Curve are delighted to announce WhatsOnStage Award-winner, Courtney Bowman, will star as Lauren in KINKY BOOTS The Musical playing at the Edinburgh Playhouse in February!
READ MORETiqets, the leading online ticketing platform for museums and attractions, today announced the nominees for the prestigious Remarkable Venue Awards 2024 (RVAs) including two in Edinburgh.
READ MOREEdinburgh is celebrating its 900th anniversary in 2024 with a spotlight on the capital's incredible journey from the 12th century to the 21st.
READ MOREWith Christmas just around the corner, there's never been a better time to start thinking about your Edinburgh Christmas party!
READ MOREGravity Active is excited to introduce two brand new offers, set to provide families with unforgettable experiences this Autumn.
READ MOREIconic Edinburgh family business The Pakora Bar have announced the launch of their highly-anticipated pale ale 'Chakk De Phatte'.
READ MOREDavid Ian for Crossroads Live in assocoation with Barry and Fran Weissler are delighted to announce star casting for multi-awarding winning CHICAGO, which plays the Edinburgh Playhouse in 2025.
READ MOREPrepare for a spine-tingling spooky season as Conifox Adventure Park proudly announces the return of Edinburgh’s ultimate Halloween Festival for 2024.
READ MOREHendersons, in collaboration with charity V for Life, is excited to announce a special lunch club event tailored for older vegans and vegetarians on Monday 23rd September.
READ MORERoxy Lanes, the ‘Booze & Ball Games’ venues, have launched a new selection of student discounts, available to claim through an exclusive student loyalty scheme, every Sunday to Thursday.
READ MOREThe Edinburgh Butter Company is excited to announce the launch of Scotland’s first-ever croissant competition, open to bakers across the country.
READ MOREOn National Food Bank Day, Edinburgh Food Social invites the community to join in their mission of empowering children through essential food education.
READ MOREHold onto your popcorn, because Cineworld is thrilled to announce the whirlwind return of the blockbuster hit Twisters to 4DX screens nationwide, due to an overwhelming tornado of popular demand!
READ MOREOn Thursday 26th September, Lannan - Darcie Maher's Stockbridge bakery - will host a pop-up by Jess Elliott Dennison, food writer and founder of Elliott's, in celebration of Jess's new book.
READ MOREFilm fans are invited to revisit a galaxy far, far away this September as every main Star Wars film brings some of cinema's most iconic heroes and villains back to the big screen.
READ MOREAre you ready to take on Scotland's greatest running event at this year's AJ Bell Great Scottish Run in Glasgow on Sunday 6 October?
READ MOREWhat better way to break the ice with your new flatmates than with some competitive fun and few drinks? Cue Social Darts at Flight Club!
READ MORELeading homelessness charity Social Bite today announced their dessert pop-up as the newest addition to an exciting line up of local food businesses at The Pitt, Granton.
READ MOREFestival-goers attending the fourth Music at the Multiverse festival at the weekend enjoyed fantastic live music, sunshine and showers in one of Scotland’s most spectacular outdoor venues.
READ MOREStudents go FREE with Stena Line on Cairnryan and Liverpool routes.
READ MOREBongou Cafe, Edinburgh's cherished Nigerian eatery, will commemorate its fifth anniversary this weekend with a celebration and a series of exciting culinary developments!
READ MOREWith a valid student ID, students throughout the capital can enjoy a range of bar bites and drinks to welcome them back to university.
READ MOREThe Shore district in Edinburgh has welcomed the arrival of Mara, a new relaxed waterside drinking spot anchored in Old Leith.
READ MORE