Article Source: Vango
Last Updated: 2 October 2024 11:58
Image Credit: VisitScotland
The initiative focuses on encouraging visitors to explore the great outdoors and embrace their spirit of adventure responsibly and safely to preserve Scotland’s renowned natural landscape.
The collaboration – which follows the launch of Vango’s ‘Made To’ campaign, where the brand promotes the idea of creating experiences and memories that can be re-lived and enjoyed over and over – is centred around the organisations’ shared motto of preserving the outdoor environment so that it can be enjoyed by future generations. With an emphasis on caring for nature, the collaboration encourages visitors and locals to respect their surroundings, leave no trace, and reduce their impact on local communities.
Speaking on the news, Vango’s Senior Marketing Manager, Katy Buchan, commented: “We are very excited to join efforts with VisitScotland to promote sustainable camping and responsible tourism. As a brand deeply rooted in the Scottish outdoors, we understand the importance of preserving our natural environment, and through this work, we hope to inspire travellers to explore Scotland’s beautiful landscapes while also protecting them for future generations.”
The collaboration will involve the sharing of expert tips as the brands work together to educate and inspire adventurers to embrace responsible tourism.
Cat Leaver, Head of Brand and Global Marketing at VisitScotland said: “It is no secret that visitors are drawn to Scotland for our iconic scenery and natural beauty, however with this comes a collective sense of responsibility to help protect what makes us so special. Our vision is for Scotland to be a globally recognised responsible destination. We want to inspire and influence visitors to make sustainable choices at all stages of their journey.
“A Scottish brand with values aligned with our own, we are excited to collaborate with Vango to help spread this message further and reach new outdoor enthusiast audiences. Exploring responsibly is not only good for the planet, but also good for the soul enhancing our physical, mental and emotional wellbeing. If we all recognise the impact our trips can make, and take positive steps to protect our natural environments, then we can preserve these incredible experiences for generations to come.”
The collaboration further reinforces Vango’s commitment to sustainability, underpinning the brand’s ‘Spirit of Sustainability’ ethos, and builds upon its rich history of eco-friendly decisions - from product innovation which has resulted in a durable and reliable range that has been made to re-use, to key brand projects and initiatives such as the brand’s renowned ‘Spares and Repairs’ and ‘Camping Recycled’ services.
The partnership also builds on Visit Scotland’s work as the first national tourism organisation to sign up to ‘Tourism Declares a Climate Emergency’, embedding responsible tourism across all touch points. This has primarily been achieved by influencing visitors through its marketing activity, working with travel trade and tourism businesses to develop sustainable experiences, and working with partners to drive change, such as ‘Tourism Cares’, as the first European destination to feature on the brand’s Meaningful Travel Map.
For more information about the partnership and how you can get involved in promoting sustainable tourism in Scotland, visit www.vango.co.uk or www.visitscotland.com.
Libertus has announced that it will host an Interactive event on the 24th of October 2024 to officially launch its Positive Futures Services Project at the Canalside, Wester Hailes location.
READ MOREHigh profile performers and fans are among those supporting a call to help keep the ‘show on the road’ for the Brunton Theatre Trust in its 30th anniversary year.
READ MOREHistorical re-enactors will be heading to Historic Scotland sites across the country this October for this year’s Great Big Living History Week.
READ MOREThe Soundhouse Winter Festival, is a brand new music festival which will take place from 28 November to 2 December in Edinburgh, thanks to support from The National Lottery through Creative Scotland.
READ MOREEvent that welcomed huge crowds at Dean Castle, will add a sprinkle of stardust with magical festive fun held at both the original venue and a new location at Beecraigs Country Park.
READ MOREHalloween lovers need look no further than The Real Mary King’s Close this October to celebrate the ominous side of Edinburgh’s past.
READ MORELeading Scottish camping and outdoor specialist brand, Vango, has announced it is working with VisitScotland to promote responsible tourism across the country.
READ MOREEx Scotland rugby internationals Tim Visser and Kath Vass joined 800 Men and Women for Vets Fest 2024 to Celebrate Vets Rugby and Raise Funds for Wooden Spoon.
READ MOREFuture Woodlands Scotland and bp are on a mission to add more trees and green spaces to Scotland’s cities and towns.
READ MOREThe Edinburgh Playhouse have today announced their new partner charities, Care For Carers and Macmillan Cancer Support, who they are thrilled to be working with for the next 12 months.
READ MOREAcclaimed Edinburgh-based novelist Angie Spoto will launch her new novel, The Bone Diver, at The Portobello Bookshop on 10th October.
READ MOREThis October, six iconic landmarks in Edinburgh will join 70 venues, sites and monuments and proudly light up in the distinctive pink, purple and teal of Make 2nds Count.
READ MOREUniversal credit discounts to Edinburgh Zoo and Highland Wildlife Park have been introduced permanently by the Royal Zoological Society of Scotland (RZSS).
READ MOREAward-winning cinnamon roll and bake shop SHOT ‘N’ ROLL have announced a new kiosk in the heart of Edinburgh at St James Quarter, opening on National Cinnamon Roll Day - October 4th.
READ MOREThe Scottish Album of the Year (SAY) Award, today invites music fans to ‘Have their SAY’ and vote for their favourite Scottish album, plus announces Karen Dunbar and more as judges.
READ MOREHot Dub Time Machine returns to Edinburgh’s Hogmanay for the first time in a decade to headline this year’s Night Afore Disco Party.
READ MOREFor a limited time, Cineworld presents a seismic lineup of blockbuster favourites, new and old, in immersive 4DX – all for just £5 a ticket or £3 for Unlimited members.
READ MOREThe Leith Collective launches their Winter Coat Exchange on Tuesday 1st October to coincide with energy price cap rise!
READ MOREGet ready to experience the flavours of Brazil right in the heart of the capital as Rio Brazilian Steakhouse launches an exciting pop-up in partnership with Edinburgh Trams on 4th October!
READ MORECaptain Fantastic, the UK's leading children's party company, is supporting Dyslexia Awareness Week in Scotland with two fun interactive online parties.
READ MOREThe National Trust for Scotland is celebrating autumn harvest by inviting people to its annual Apple events across the country.
READ MOREMake waves this Christmas with Lost Shore’s Festive Dining Experience, an indoor winter wonderland with fire pit drinks, sharing menu, festive cocktail offering and option for surf lessons.
READ MOREThis Sunday 29th of September, Hywel Griffith from Michelin-starred The Beach House in Oxwich joins chef Scott Smith at Fhior as part of ‘The Native Series’.
READ MORERenowned for its culinary storytelling and immersive dining experiences, Six by Nico has unveiled its latest themed menu, Istanbul!
READ MORESt James Quarter and The Seam will be hosting a special two-day pop-up event at the Galleria this week, giving shoppers the chance to make old and new purchases the perfect fit.
READ MOREWith Scottish legends Lulu and Travis, Dundee's own Kyle Falconer and rising Scots star Calum Bowie among the first winners to be announced.
READ MOREChef partners Sarah Baldry and Alan Keery have opened their first restaurant, Nàdair, in Edinburgh’s vibrant Marchmont neighbourhood.
READ MOREIain McPherson, founder of the renowned Scottish bar Panda & Sons, has been named the Altos Bartenders' Bartender 2024 as part of The World's 50 Best Bars 2024.
READ MOREDobbies Garden Centres is welcoming kids across the country to its Little Scare-lings Howl-o-ween party this October for a frightfully fun time!
READ MOREScottish Swimming, in partnership with Scottish Water, hosted a landmark event yesterday at Edinburgh's Royal Commonwealth Pool to celebrate The National Primary School Swimming Framework.
READ MORE