Scotch liqueur crowned king of the castle in Edinburgh
Scotland’s leading Scotch malt whisky cream liqueur, Magnum, has been crowned one of the top selling products at Edinburgh Castle after smashing its annual sales target.
Article Source: Taste Communications
Last Updated: 4 December 2019 9:53
Scotland’s leading Scotch malt whisky cream liqueur, Magnum, has been crowned one of the top selling products at Edinburgh Castle after smashing its annual sales target.
Over 1,000 cases (12,000 bottles) of Magnum have been snapped up by visitors to the historic landmark between January and November 2019 alone.
Magnum’s superior ingredients and contemporary design have set it apart from traditional liqueurs as a fusion of only single malt Scotch whisky and cream.
Crafted and bottled in Edinburgh, Magnum has quickly established itself as the tipple of choice amongst international and domestic visitors alike, who are attracted to its delicious taste and local Edinburgh provenance.
Magnum is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. The innovative packaging also keeps the liqueur chilled at the optimum temperature, without the need for ice.
Magnum’s smooth, creamy caramel notes play off single malt scotch whisky for a balanced taste with a warming ginger afterglow.
Commenting on Magnum’s sales success at Edinburgh Castle, Magnum Director, Lee Schofield, said: “It’s fantastic to see Magnum going from strength to strength and proving a big hit with visitors from all over the world.
“We’re really grateful to Historic Environment Scotland who have continued to support Magnum at Edinburgh Castle over the last three years and enabled us to introduce Magnum to a new international audience. Our weekly free tasting events at the castle have been a great way for people to get a taste for our brand for the first time.
“At Magnum we put Scottish provenance at the core of what we do. The result is a luxurious and unique premium cream liqueur, containing only the highest quality cream and the finest single malt scotch whisky.
“We’re now gearing up for the Christmas rush as Magnum is fast becoming a popular festive tipple and seasonal gift.”
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manage the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan. The company is currently focusing on three of the world’s largest cream liqueur markets - UK, Canada and South Africa.
In addition to Edinburgh Castle, Magnum is also available to purchase online at www.magnumcreamliqueur.co.uk, with free delivery anywhere in the UK. A range of 5cl miniatures, 50cl, 1 litre and 1.75 litre bottles are also on offer.
Sponsored Links
Latest Edinburgh News
Fire and Ice captivates thousands as Castle of Light opens in spectacular style
Over 4,700 people descended on Edinburgh Castle this weekend as Castle of Light: Fire and Ice officially opened to the public!
READ MORE
Heather On The Hill Festival Announced
Edinburgh Summer Sessions is delighted to announce Heather On The Hill Festival, a brand-new family-focused one day festival taking place at the Royal Highland Centre on Saturday 22 August.
READ MORE
The Vittoria Group Launches Black Friday Offer
With Black Friday just a week away, the family run Vittoria Group is launching one of Edinburgh’s biggest, and most giftable, foodie offers with 50% off vouchers across all venues.
READ MORE
Free sweets at brand new Edinburgh store opening this weekend
Sweet lovers in Edinburgh can enjoy a free treat on Saturday 22nd November, as Ambala opens its brand-new store on Gorgie Road.
READ MORE
United Airlines Celebrates Girls in Aviation Day at Edinburgh Airport
United Airlines inspires girls to pursue careers in aviation by opening the doors to their operation at Edinburgh Airport.
READ MORE
Christmas arrives at The Palace of Holyroodhouse
Visitors to the Palace of Holyroodhouse will see the State Apartments decked with glistening Christmas trees, garlands, and a magnificent table display to celebrate the festive season.
READ MORE
First Look at the Magical Festival Transformation at Duck & Waffle
This festive season, Duck & Waffle Edinburgh invites guests to leave the ordinary behind and step into the 'Chamber of Magic' - a world where wonder, mischief, and wizardry collide.
READ MORE
Celebrate the Festive Season with Caorunn Gin at the St James Quarter
Caorunn, the award-winning small batch gin from the Scottish Highlands, has unveiled an exclusive festive pop-up stand at St James Quarter Edinburgh, running until 31st December 2025.
READ MORE
BBC Cbeebies starts the Panto Season at Edinburgh Cinemas
Now a festive family tradition, the CBeebies panto Cinderella is coming to the big screen in Edinburgh from Friday 21st November.
READ MORE
Scottish rugby stars to ignite Edinburgh Castle this Friday at Castle of Light: Fire & Ice
Edinburgh Castle is set to shine this Friday (21 November) as Scotland rugby stars Matt Currie and Adelle Ferrie officially switch on the spectacular Castle of Light: Fire & Ice.
READ MORE
Celebrate The Autumn Internationals at The Ivy On The Square, Edinburgh
As the Rugby Autumn Internationals take centre stage across the UK and Ireland, The Ivy on The Square, Edinburgh is serving up a winning special worthy of champions.
READ MORE
Spotlight shines on the first shows announced for redeveloped Kings Theatre
The King’s Theatre takes a major step forward on the path to reopening following its landmark redevelopment, unveiling some of the first shows set to appear on the iconic Edinburgh stage.
READ MORE
Four Major International Performances Go on Sale for Edinburgh International Festival 2026
Following a record number of sold-out performances in 2025, audiences can book early for what promise to be must-see performances in 2026!
READ MORE
Christmas in Edinburgh and Glasgow: Celebrate the festive season with Candlelight Concerts
Featuring classic Christmas carols, this live, multi-sensory musical experience will light up St Mary's Episcopal Cathedral and Merchants House and The Trades Hall for an unforgettable evening.
READ MORE
Find a Festive Backdrop in Edinburgh, East Lothian and Fife
From frosty gardens to candlelit palaces, National Trust for Scotland places in Edinburgh, East Lothian and Fife are offering a host of winter experiences and special events this festive season.
READ MORE
The Leddie Hotel in Aberlady announced its Christmas 2025 programme
The award-winnng Leddie Hotel in Aberlady has announced its Christmas 2025 programme, bringing together creative workshops, family experiences, live music and seasonal dining.
READ MORE
Charity calls for urgent path funding to invest in safe, local routes
Edinburgh locals are being encouraged to walk more as charity calls for urgent path funding to invest in safe, local routes.
READ MORE
Edinburgh Open Workshop Unveils An Exciting New Course Line Up for 2026
Edinburgh Open Workshop unveils an expanded range of hands-on workshops in woodworking, welding, DIY, mixed media, and two newly developed laser-cutting workshops.
READ MORE
Edinburgh locals encouraged to embrace the season of giving
Edinburgh locals are encouraged to embrace the season of giving with the launch of The Leith Collective’s Re-Gifting Tree and Christmas Tree Exchange projects.
READ MORE
Edinburgh International Film Festival announces dates and submission details for 2026
The revitalised Edinburgh International Film Festival (EIFF) has announced today that its 79th edition will run from 13 - 19 August 2026.
READ MORE
The Doddie Weir match ball delivery is voted Greatest Murrayfield Moment
Doddie Weir’s emotional match ball delivery at Murrayfield in 2017 has been voted the greatest moment in the stadium’s 100-year history, after thousands of fans took part in a nationwide poll.
READ MORE
Forth Awards celebrates Amy Macdonald and Wet Wet Wet alongside local heroes
The Forth Awards, presented by Livingston Designer Outlet, crowned the very best of Edinburgh and the East last night at a star-studded award ceremony.
READ MORE
King Pins, state of the art bowling and activity venue, is set to open its second Scottish site in Edinburgh
King Pins is announcing a new bowling and activity venue opening in Waverley Bridge in Edinburgh in early 2026.
READ MORE
Edinburgh locals get discount at Hard Rock Cafe this November
This November, locals with an EH postcode can enjoy 25% off food and drinks until 5pm, Sunday to Friday, plus 25% off in retail at Hard Rock Cafe Edinburgh.
READ MORE
Highlight paintings from Buckingham Palace go on display in Scotland
Portraits by Frans Hals, Titian and Parmigianino are among eight of the finest paintings from Buckingham Palace to go on display at the Palace of Holyroodhouse from today.
READ MORE
Roti King crowns Edinburgh with its first Scottish restaurant
Roti King is making its first move outside England, heading north to the foodie capital of Edinburgh.
READ MORE
Luxury kitchen brand unveils fully refurbished Edinburgh showroom
Harvey Jones, specialists in hand-crafted beautifully designed kitchens and luxury furniture for the home, has opened its doors to its newly refurbed Edinburgh showroom.
READ MORE
Much loved classic Scottish play, The Steamie, is set to return to venues in 2026
The Steamie has been scrubbed up ahead of making a return to theatres across the country next year as part of an exciting new chapter in its long-standing story in the theatre landscape.
READ MORE
Medea to tour Scotland in 2026
Bard in the Botanics will be launching their 25th Anniversary year with a Scotland-wide tour of their award-winning version of Medea, by Kathy McKean (after Euripides).
READ MORE
Former courthouse and jail completes multi million pound transformation
Edinburgh-based Code The Court has unveiled a new attic floor of signature boutique hotel rooms, marking a major next step for the landmark venue overlooking the historic Parliament Square.
READ MORESponsored Links
Sponsored Links